Franklin was born inside WHAT IF, a real estate strategy company,
where we have stood on the owner's side of projects for over ten years.
Every feature in Franklin solves a problem
we spent years solving by hand ourselves.
A new revision arrives
and the questions start:
Two drawing versions in, instant comparison.
What changed, analysed in seconds
and traceable immediately.
Raise issues as they come up, link each one to the document it concerns, and close them out
- so nothing falls through the cracks across the project.
Every drawing, model and email understood
and in its place - not just stored, but structured,
so the right file is always one ask away.
Filter by floor, cut a section box, browse the structure element by element - and turn what you find into an issue without leaving 3D.
Building passport, due diligence and CapEx
in one living record - everything known about the building,
in one place.
Every revision compared, every decision tracked, every document connected
- it all builds toward one thing: a building that knows itself,
that you can ask anything, and that flags what needs attention
before it becomes a problem.
Every tagged document, drawing, model or issue becomes something you can question. Ask in plain language - Franklin answers from the project's own files, with the source one click away.
See what changed across the whole project without opening a single file - and walk into every meeting already knowing.
Catch conflicts between disciplines early, and always know which version is the one that counts.
Stay on top of a project you don't draw - get clear answers about progress, decisions and risk on demand.
See exactly what changed between revisions, so you can price the impact before it turns into a surprise.
Not by storing everything in one more folder.
Franklin links every drawing, document, decision and person
to the others they relate to
- so any answer can be traced straight back through
the connections that produced it.
Bring a real project and we'll show you
how Franklin connects your drawings, documents and decisions
into answers you can act on.